AI & Marketing Analytics
Growth Leader

Driving digital growth & marketing transformation for 18+ years, serving 100+ clients, enabling unicorn journeys, and shaping industry trends with 100+ thought leadership contributions on MarTech, Analytics & Growth Innovation.

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Arpit Srivastava

100+

Clients Served

Hello, I am
Arpit Srivastava

I drive scalable growth and enterprise transformation through AI, data, and marketing. With expertise in scaling SaaS companies, optimizing performance marketing, and leading digital transformation, I bridge strategy with execution to turn data into actionable insights. As part of the GrowthNatives management team and co-founder of DiGGrowth, I can help organization in following areas:

ICON

Providing fractional executive-level data strategy, AI consulting and go-to-market planning support.

AI

Offering hands-on assistance with data analysts, data engineers, data scientists to support any size of digital transformation leveraging data.

Layer

Auditing the organization’s technology stack (development, channels, marketing, sales, customer success) and delivering insights to guide AI roadmap, marketing and growth plans.

Offering hands-on assistance with designers, developers, Salesforce, and content to keep marketing efforts running smoothly.

Work Experience
Growth Natives

Mohali, India

Feb 2022 – Present

VP, Growth Marketing & Analytics
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DiGGrowth

Mohali, India

Jan 2022 – Present      

Co-Founder & Product Head
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Publicis Sapient  

Gurgaon, India

Mar 2018 – Feb 2022 

Marketing Strategy & Digital Transformation Leader
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RateGain

Gurgaon, India

Jul 2016 – Mar 2018 

Head of Digital Marketing & Analytics
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Cvent 

Gurgaon, India

Nov 2007 – Jul 2016  

Manager, Digital Marketing & Analytics 
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Education &
Certifications
LUMBA

Lucknow, India

2005 – 2007

MBA, E-Business
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DOEACC

Delhi, India

2002 – 2004

Post Graduate Diploma in Computer Application
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Skills & Interests  

  • Web Analytics
  • AI consulting
  • SEO
  • Online Marketing
  • SEM
  • Google Adwords
  • Omniture
  • Analytics
  • Digital Marketing
  • Marketing Analytics
  • Email Marketing
  • Marketing Automation
  • Online Advertising
  •  Lead Generation
  • PPC
  • CRM
  • SMO
  • ORM
  • Social Media Marketing
  • Affiliate Marketing
  • Conversion Optimization
  • Multivariate Testing
  • Online Marketing Analysis
  • Marketing ROI and budgeting
  • Go-to-Market Strategy
  • Growth Hacking & Experimentation
  • Media Planning
  • Fractional CMO

Latest Webinars/Podcasts

Decoding-the-AI-Landscape_-China-DeepSeek-and-the-Future-of-Tech
February 19, 2025

The AI Power Shift: Can China’s DeepSeek Disrupt OpenAI and Google?

The world of Artificial Intelligence is evolving at lightning speed, with major implications for business, technology, and global competition. This…

Watch Now
How-ABM-and-AI-Are-Transforming-B2B-Marketing-in-2025
February 13, 2025

From Data to Deals: How ABM and AI Are Transforming B2B Marketing in 2025

Is your B2B marketing strategy more like scattered data points than a clear path to revenue? It’s time to chart…

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Decoding-Marketing-Impact_-Navigating-Data-Challenges-in-360-Degree-Analytics
November 29, 2024

Decoding Marketing Impact: Navigating Data Challenges in 360-Degree Analytics

Are you ready to unlock the full potential of your marketing efforts? Join us for a transformative webinar where we’ll…

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Sync-or-Swim-Navigating-the-Rough-Seas-of-Marketing-Sales-Alignment
November 7, 2024

Sync or Swim: Navigating the Rough Seas of Marketing & Sales Alignment

Are your marketing and sales teams more like ships passing in the night than a well-oiled machine? It’s time to…

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Google-Search-Engine-Talk_-SEO-Explained-10
March 22, 2024

Google Search Engine Talk: SEO Explained

Discover the fascinating journey of SEO, from historical milestones like Panda to the Hummingbird update, the current focus on quality…

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March 12, 2024

The Complexity of the MarTech Stack and Justifying ROI

Often a towering edifice of tools and platforms, the MarTech stack promises to revolutionize how you reach your audience. Yet,…

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The-Role-of-AI-and-ML-in-Marketing-Analytics
September 9, 2023

The Role of AI and ML in Marketing Analytics

Businesses these days are making sophisticated marketing decisions with data and analytics. Marketing analytics already empowers marketers with a wide…

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Thought-leadership Blogs

Blog-The-OpenAI-Shake-Up_-Navigating-Success-with-DiGGrowths-Hybrid-Approach-5
March 7, 2024

The OpenAI Shake-Up: Navigating Success with DiGGrowth’s Hybrid Approach

The recent shake-up at OpenAI highlights the risks of depending solely on proprietary solutions. In response, DiGGrowth suggests a smart…

Read Now
B2B-Marketing-Attribution-Maturity-5-1
November 22, 2023

B2B Marketing Attribution Maturity Assessment: Level-Up Your Attribution Game

Marketing attribution is like a compass guiding businesses through the complex landscape of customer journeys, touchpoints, and conversion funnels. As…

Read Now
Account-Based-Marketing-Framework-6-1
November 21, 2023

Account-Based Marketing Framework: Drive Targeted Success

Businesses often grapple with the challenges of traditional, broad-stroke marketing strategies that fail to deliver the precision needed for success.…

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The-Data-Value-Chain-Transforming-Raw-Data-Into-Marketing-Gold-2
November 7, 2023

The Data Value Chain – Transforming Raw Data Into Marketing Gold

Businesses understand that harnessing the potential of data is crucial for achieving marketing success. This is where the Data Value…

Read Now
Adding-the-AI-Advantage-to-Your-B2B-Lead-and-Account-Scoring-Maturity-Framework
October 31, 2023

Adding the AI Advantage to Your B2B Lead and Account Scoring Maturity Framework

The B2B Lead and Account Scoring Maturity Framework provides a structured path for businesses to enhance their lead and account…

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Drives Sustained Excellence Through
Strategic Execution

I had the privilege of working with Arpit in Cvent for around 3.5 years. He is highly motivated and knowledgeable digital media marketing professional. He is proactive, result oriented, responsible and a hard working person. He has exceptional analytical skills and a very good motivator and blogger. He is indeed a great asset to any company. No doubt he has won so many Awards :).

Neha Rose
Neha Rose

SEO Manager at Walmart Canada

“Arpit Srivastava worked jointly and collaboratively with the The Pedowitz Group consulting team to present prescriptive, precise and specific updates to a client's Power BI portfolio of reports and dashboards. Documentation was a big part of our deliverables to our health-care client to measure the effectiveness of it's online marketing programs to secure booked revenue. AMAZING TALENT FROM ARPIT! His independence of thought - gave us an on-time delivery and exceeded our client's expectations. I hope to engage he and his team again on another project centered on reporting and analytics.”

Bruce Kin Huie
Bruce Kin Huie

Executive Director / Nonprofit

Arpit is a great marketing analyst and a pleasure to work with. His research is thorough, his ideas are creative, and his enthusiasm is contagious.

Brendan Marnell
Brendan Marnell

Sr. UX Director at Cvent

The good thing about Arpit is that the energy he brings into the team is commendable. He always on his toes to learn something new and improve his skill set in regular basis. I am sure he will prove his metal in future by providing his web expertise to different corporates. I highly recommend his work at Cvent.

Jagannath Sanyal
Jagannath Sanyal

AI-Driven Marketing Strategist / Ex - Cvent / KedgeBS France

When I talk about Arpit, the first thing that comes to my mind is his creativity, thoughtfulness and a positive can-do attitude towards his work. He has been a great asset to the company and is someone whom I consider to be my role-model. His die-hard attitude towards his work and his eagerness to learn more, sets him apart from the crowd. There is a great saying "A dream doesn't become reality through magic; it takes sweat, determination and hard work", and Arpit is a true example of this quote.

Sibendu Nag
Sibendu Nag

Analytics & Optimization / Digital Transformation Trainer & Speaker

I have worked with Arpit for over 15 years and I have a tremendous amount of respect for him as an expert digital marketer, an expert in marketing analytics and a great marketing leader. Whenever we worked on very difficult marketing problems Arpit found brilliant solutions and executed on implementing them. Over the years I learned to trust his expertise and technical knowledge on all things digital marketing and analytics - he is always my first call. If you have the opportunity to work with Arpit don't pass it up.

Eric Eden
Eric Eden

Growth Driver / Chief Marketing Officer / AI Advisor

Arpit transitioned very quickly from another group over to the SEO team. He was a positive influence to the team, bringing fresh perspective, great communication, and well researched ideas.

J.D. Bickel
J.D. Bickel

Lead Product Designer | UI/UX Professional

Arpit is an all star marketing enthusiast, I could proudly say that every conversation I had with him I could learn something new. An expert with digital and product marketing, who knows his craft really well. We successfully planned & executed Go2Market of BrandGain(Reputation Mgmt solution new product) . I would highly recommend Arpit and he would be an asset to an organization he is a part of :)

Anupam Chawla
Anupam Chawla

Vice President Product Management @ Vida | Ex-Gojek, Traveloka, RateGain

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